by Michael Friedline | Jul 26, 2018 | Attitude and Approach, Donor Communications, Fundraising Management
The greatest challenge for a Development Director or Major Gifts Officer is working for an organization that is not effectively or reliably executing its programs. This is because major donors today see themselves investing in projects and programs more than simply...
by Michael Friedline | Jul 12, 2018 | Donor Communications, Fundraising Management, Solicitation
In the 1970’s fund raising using mass mailings really took off. Back then, people still looked forward to receiving a letter. There was far less junk mail to contend with, and we tended to believe what was written. Non-profits purchased lists of proven donors that...
