by Michael Friedline | Nov 15, 2018 | Cultivation, Solicitation
These are the most important 6-7 weeks of the entire year for every non-profit. Donors are programmed to give on a calendar year basis. Most annual giving comes in the last quarter of the year. And, most donors review what they have done and make final giving...
by Michael Friedline | Jul 12, 2018 | Donor Communications, Fundraising Management, Solicitation
In the 1970’s fund raising using mass mailings really took off. Back then, people still looked forward to receiving a letter. There was far less junk mail to contend with, and we tended to believe what was written. Non-profits purchased lists of proven donors that...
by Michael Friedline | Oct 18, 2017 | Solicitation
Research and experts alike tell you that for the typical non-profit, MAJOR GIFTS account for about 80% of donations and are given by about 15-20% of your active donors. Most of us that have gone into non-profit work are not match wizards, but it’s pretty easy to see...
by Michael Friedline | Sep 22, 2017 | Solicitation
From early September until Thanksgiving is the fall event season where that many nonprofits depend on for a good portion of their annual funding. In many organizations, it is an “all hands on deck” commanding lots of staff time and financial resources all in the hope...
by Michael Friedline | Mar 2, 2017 | Cultivation, Solicitation
Most people test out a nonprofit with a small first gift. How (and how soon) the organization responds determines if there will be future gifts from that donor, and whether or not they will get larger. In fundraising we call these first gifts — a “tip”. It is...
by Michael Friedline | Feb 10, 2017 | Donor Communications, Solicitation
Many smaller organizations have just 1-3 people involved in fundraising. How they cultivate, solicit, and manage all of their donors is a real challenge. It makes sense to invest the most time and resources on those Major Donors that have a history of giving you...
