by Michael Friedline | Aug 19, 2016 | Attitude and Approach, Solicitation, Stewardship
Fundraising for Major Gifts (from individuals, families, foundations) is most efficient when an ongoing relationship is developed with the prospective donor leading to their increased affinity for the organization and its leadership, and resulting in multiple gifts...
by Michael Friedline | Aug 11, 2016 | Attitude and Approach, Donor Communications, Stewardship
Early in my career I was managing human service programs doing the hands-on work that helped people in need better their lives. I considered the fund raising process a necessary evil to be endured in order to get the resources required to make a difference, and, by...
by Michael Friedline | Jul 28, 2016 | Attitude and Approach, Stewardship
I was at a posh fundraiser not too long ago with an organization that had a very wealthy and influential patron. This person was the group’s biggest donor, a member of the board, and highly influential in the community. Needless to say, during the event many people...
by Michael Friedline | Jul 21, 2016 | Fundraising Management, Stewardship
The first step to getting the next donation is through your receipt and acknowledgement process. Confirming that you received their gift and properly showing appreciation enhances donor satisfaction and improves retention. A timely and heartfelt acknowledgement does...
by Michael Friedline | Jul 14, 2016 | Attitude and Approach, Stewardship
Communicate with your donors by mail and email at least 6 times a year, and ideally 10 times. Reports, stories, requests for help all remind your donors that your organization is still in business and doing the mission that they support. don’t forget that other...
by Michael Friedline | Jul 1, 2016 | Stewardship
We all work hard to attract new donors to our causes. It is then devastating to lose them before they really get to know us and our good works. Yet, our early contacts with them may fail to communicate how excited we are that they are considering our organization or...
